Relevance in Business Research: The Case of Country-of-Origin Research in Marketing

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Serval ID
serval:BIB_1039A2794921
Type
Article: article from journal or magazin.
Collection
Publications
Institution
UNIL/CHUV
Title
Relevance in Business Research: The Case of Country-of-Origin Research in Marketing
Journal
European Management Review
Author(s)
Usunier J.-C.
Publication state
Published
Issued date
2006
Peer-reviewed
Oui
Volume
3
Number
1
Pages
60-73
Language
english
OAI-PMH
oai:serval.unil.ch:BIB_1039A2794921
Create date
19/11/2007 10:29
Last modification date
20/08/2019 13:37
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