Unifying research on colour and emotion: Time for a cross-cultural survey on emotion associations to colour terms

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Ressource 1Download: Mohr_etal_2018_PICS_post-print.pdf (1517.59 [Ko])
State: Public
Version: Author's accepted manuscript
Serval ID
serval:BIB_0B158681E47D
Type
A part of a book
Publication sub-type
Chapter: chapter ou part
Collection
Publications
Institution
Title
Unifying research on colour and emotion: Time for a cross-cultural survey on emotion associations to colour terms
Title of the book
Progress in Colour Studies: Cognition, language and beyond
Author(s)
Mohr Christine, Jonauskaite Domicele, Dan-Glauser Elise S, Uusküla Mari, Dael Nele
Publisher
John Benjamins
Address of publication
Amsterdam
Publication state
Published
Issued date
2018
Peer-reviewed
Oui
Editor
MacDonald Lindsay, Biggam Carole P, Paramei Galina V
Chapter
11
Pages
209-222
Language
english
Abstract
Popular opinions link colours and emotions. Yet, affective connotations to colours are heterogeneous (e.g. red represents anger and love) partly because they relate to different contexts. Despite insufficient evidence, colours are used in applied settings (health, marketing, etc.) for their supposed effects on cognitive and affective functioning. Summarizing the literature, we invite for systematic research to investigate when and how colours link with affective phenomena. We need to i) distinguish between situations in which colours are physically shown or linguistically treated, ii) specify types of affective processes (e.g. emotion, mood, preference), and iii) investigate cross-cultural differences. Having these needs in mind, we initiated an international online survey on semantic colour-emotion associations. We outline theoretical considerations and present the survey’s design.
Keywords
Colour, emotion, cross-cultural
Create date
21/11/2017 15:30
Last modification date
20/08/2019 13:32
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