The Shift from Manufacturing to Brand Origin: Suggestions for improving COO relevance

Details

Serval ID
serval:BIB_0421D53F6448
Type
Article: article from journal or magazin.
Collection
Publications
Title
The Shift from Manufacturing to Brand Origin: Suggestions for improving COO relevance
Journal
International Marketing Review
Author(s)
Usunier  Jean-Claude
Publication state
Published
Issued date
09/2011
Peer-reviewed
Oui
Volume
28
Number
5
Pages
486-496
Language
english
Create date
15/09/2011 12:31
Last modification date
21/08/2019 6:15
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