The Shift from Manufacturing to Brand Origin: Suggestions for improving COO relevance

Details

Request a copyRequest a copy
Serval ID
serval:BIB_0421D53F6448
Type
Article: article from journal or magazin.
Collection
Publications
Institution
UNIL/CHUV
Title
The Shift from Manufacturing to Brand Origin: Suggestions for improving COO relevance
Journal
International Marketing Review
Author(s)
Usunier  Jean-Claude
Publication state
Published
Issued date
09/2011
Peer-reviewed
Oui
Volume
28
Number
5
Pages
486-496
Language
english
OAI-PMH
oai:serval.unil.ch:BIB_0421D53F6448
Create date
15/09/2011 11:31
Last modification date
21/08/2019 5:15
Usage data